Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
ISBN-10
1538176394
ISBN-13
9781538176399
Pages
321
Language
English
Published
2023-02-15
Publisher
Rowman & Littlefield
Authors
Keith A Quesenberry, Michael K Coolsen

Description

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions