Brand Storytelling: Put Customers at the Heart of Your Brand Story

Brand Storytelling: Put Customers at the Heart of Your Brand Story
ISBN-10
1789660580
ISBN-13
9781789660586
Category
Business & Economics
Pages
240
Language
English
Published
2019-12-28
Publisher
Kogan Page
Author
Miri Rodriguez

Description

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

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