The McDonaldization of Society: Into the Digital Age

The McDonaldization of Society: Into the Digital Age
ISBN-10
1544398026
ISBN-13
9781544398020
Series
The McDonaldization of Society
Category
Social Science
Pages
233
Language
English
Published
2020-12-03
Publisher
SAGE Publications
Author
George Ritzer

Description

George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.

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