The McDonaldization of Society: Into the Digital Age
- ISBN-10
- 1544398034
- ISBN-13
- 9781544398037
- Series
- The McDonaldization of Society
- Category
- Social Science
- Pages
- 232
- Language
- English
- Published
- 2020-12-10
- Publisher
- SAGE Publications
- Author
- George Ritzer
Description
The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.
Get the book
Other editions
-
- 2020-12-03
- 233 pages
- Paperback
- SAGE Publications
-
- 2018-01-12
- 292 pages
- Paperback
- SAGE Publications
-
- 2018-01-12
- 271 pages
- Paperback
- SAGE Publications
-
- 2004-01-21
- 309 pages
- Paperback
- SAGE Publications
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