Marketing Planning in a Total Quality Environment
- ISBN-10
- 1560249382
- ISBN-13
- 9781560249382
- Category
- Business & Economics
- Pages
- 502
- Language
- English
- Published
- 1995
- Publisher
- Psychology Press
- Authors
- John L. Stanton, Robert E. Linneman
Description
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
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