The Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-customers
- ISBN-10
- 1581150660
- ISBN-13
- 9781581150667
- Category
- Business & Economics
- Pages
- 307
- Language
- English
- Published
- 2000
- Publisher
- Skyhorse Publishing Inc.
- Authors
- Laurie Windham, Ken Orton
Description
Based on years of market research and thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets."--BOOK JACKET.
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