The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
- ISBN-10
- 1857884981
- ISBN-13
- 9781857884982
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2011-09-09
- Publisher
- Hachette UK
- Authors
- David Lewis, Darren Bridger
Description
Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
Get the book
Other editions
-
- 2000
- 307 pages
- Paperback
- Skyhorse Publishing Inc.
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