Marketing for Pharmacists

Marketing for Pharmacists
ISBN-10
1582121060
ISBN-13
9781582121062
Category
Community pharmacy services
Pages
333
Language
English
Published
2007
Publisher
Amer Pharmacists Assn
Author
David A. Holdford

Description

Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients needs and wants.

Other editions

Similar books

  • Marketing to Pharmacists: Understanding Their Role and Influence
    By Benjamin F Banahan

    This book examines important trends in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies that assist pharmacists in providing better care ...

  • Marketing for Pharmacist: Providing and Promoting Pharmacy Services
    By David A. Holdford

    Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan ...

  • Pharmaceutical Marketing
    By Brent L. Rollins, Matthew Perri

    Pharmaceutical Marketing

  • Principles of Pharmaceutical Marketing
    By Mickey C. Smith

    This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of ...

  • Marketing Pharmaceutical Services: Patron Loyalty, Satisfaction, and Preferences
    By Harry Alcide Smith, Stephen Joel Coons

    This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services.

  • Pharmaceutical Marketing: Strategy and Cases
    By Mickey C. Smith

    Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription ...

  • Principles of Pharmaceutical Marketing
    By Mickey C. Smith Ph.D.

    This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of ...

  • Pharmaceutical Marketing in the 21st Century
    By Mickey Smith

    Internationally relevant, this book is now available in Japanese!

  • Marketing and Retail Pharmacy
    By Robin Lowe, Colin Gilligan, Peter Cattee

    Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective ...

  • Pharmacy Management, Leadership, Marketing, and Finance
    By Marie A. Chisholm-Burns, Allison M. Vaillancourt, Marv Shepherd

    The Second Edition of the award-winning Pharmacy Management, Leadership, Marketing, and Finance has been updated to make this quality textbook an even more integral resource for your Pharmacy Management course....