Scientific Advertising

ISBN-10: 1603868046
ISBN-13: 9781603868044
Series: Scientific Advertising
Pages: 88
Language: English
Published: 2014-02
Author: Claude Hopkins

Description

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business