Handbook of Implicit Social Cognition: Measurement, Theory, and Applications

ISBN-10: 1606236741
ISBN-13: 9781606236741
Category: Psychology
Pages: 594
Language: English
Published: 2011-07-06
Publisher: Guilford Press
Authors: Bertram Gawronski, B. Keith Payne

Description

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

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