Hello, My Name Is Awesome: How to Create Brand Names That Stick

Hello, My Name Is Awesome: How to Create Brand Names That Stick
ISBN-10
1626561877
ISBN-13
9781626561878
Series
Hello, My Name Is Awesome
Category
Business & Economics
Pages
113
Language
English
Published
2014-09-15
Publisher
Berrett-Koehler Publishers
Author
Alexandra Watkins

Description

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

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