Hello, My Name Is Awesome

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  Hello, My Name Is Awesome: How to Create Brand Names That Stick

  By Alexandra Watkins

  No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name.

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  Hello, My Name Is Awesome: How to Create Brand Names That Stick

  By Alexandra Watkins

  No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test.

• 

  Hello, My Name Is Awesome: How to Create Brand Names That Stick

  By Alexandra Watkins

  List modifiers that will help you secure a domain name if an exact match to your new name is not available or is out of your price range. ... is the hip hangout for teens where they can eat tasty frozen yogurt in a modern setting.

• 

  Hello, My Name Is Awesome: How to Create Brand Names That Stick

  By Alexandra Watkins

  No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test.

• 

  Hello, My Name Is Awesome: How to Create Brand Names That Stick

  By Alexandra Watkins

  ... name changes because they were simply words listed in a guide. Nothing else changed. Restaurants can try this by changing the name of a dish on a menu. Something as simple as changing Chicken Soup to the more ... Hello, My NaMe Is awesoMe.