This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques.
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Political Marketing: An Approach to Campaign Strategy
This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections.
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections.
In addition to others we have already thanked, we wish also to express our gratitude to Bruce Parrott, Anatoliy Cherniaev, the Hoover Library staff, and then-anonymous reviewers for their comments on earlier drafts of the chapters on ...
This book covers both the first and third axes, explaining the use of strategy in election campaigns.
What if Consultant Jones has had a bitter l0-year feud with Candidate Kelly over a private business deal that went bad. If Candidate Smith runs against Kelly and hires Jones, can he reasonably expect that Jones will be objective about ...
The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.