M-Commerce

M-Commerce
ISBN-10
1780590954
ISBN-13
9781780590950
Series
M-Commerce
Category
Business & Economics
Pages
272
Language
English
Published
2011-10-19
Publisher
Crimson Publishing
Author
Paul Skeldon

Description

Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

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