M-Commerce
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M-Commerce: Technologies, Services, and Business Models
By Norman SadehIn this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over.
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M-Commerce: Experiencing the Phygital Retail
By Anurag Singh, Punita Duhan... marketing has its significance for brand retailers also. They offer stimulating and engaging experiences to their customers ... retail sector with the emergence of new-age technology. According to their findings, “The increasing use of ...
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M-Commerce: Global Experiences and Perspectives
By Morten, Dholakia, Nikhilesh... Mobile solution/content consumption takes place always via domestic mobile network. Yet, global and regional operators can offer their services globally. telecoms. The CLIP-framework presented earlier suits this picture perfectly. Mobile ...
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M-Commerce
By Paul Skeldon... perfect tool for saying “I am running 10 minutes late,” rather than having to waste more time calling up and doing the “Hello, how are you?” thing and then saying, “I am running 10 minutes late,” and probably having to explain why. This ...
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M-Commerce: Construire et piloter sa stratégie commerciale sur mobile
By Thierry Pires, Emmanuelle StiouiConstruire et piloter sa stratégie commerciale sur mobile Thierry Pires, Emmanuelle Stioui. qu'il est en train de ... contenu de marque sur mobile. Les contraintes sont beaucoup plus fortes sur mobile. Donc qui peut le plus pourra le ...