Focus Group Methodology: Principle and Practice

Focus Group Methodology: Principle and Practice
ISBN-10
1847879098
ISBN-13
9781847879097
Category
Social Science
Pages
224
Language
English
Published
2011-03-28
Publisher
SAGE Publications
Author
Pranee Liamputtong

Description

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Doing Focus Groups
    Doing Focus Groups
    By Rosaline Barbour

    Doing Focus Groups provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

  • Understanding Focus Group Discussions
    Understanding Focus Group Discussions
    By Monique M. Hennink

    Procedural Detail There is no single way to conduct qualitative research or focus group discussions. Therefore, in writing the research methods the challenge lies in providing sufficient transparency on how focus groups were conducted ...

  • Involving Community Members in Focus Groups
    Involving Community Members in Focus Groups
    By Richard A. Krueger, David L. Morgan, Jean A. King

    Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.

  • Encyclopedia of Survey Research Methods
    Encyclopedia of Survey Research Methods
    By Paul J. Lavrakas

    Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding ...

  • Focus Groups as Qualitative Research
    Focus Groups as Qualitative Research
    By David L. Morgan

    Seidel , J. , Freise , S. , & Leonard , D. C. ( 1995 ) . The ethnograph v4.0 : A user's guide . ... Sussman , S. , Burton , D. , Dent , C. W. , Stacy , A. W. , & Flay , B. R. ( 1991 ) . ... Templeton , J. F. ( 1994 ) .

  • Focus Groups in Social Research
    Focus Groups in Social Research
    By Michael Bloor

    Newcastle : University of Northumbria . Schmidt , W. ( 1997 ) World - wide web survey research : benefits , potential problems and solutions ' , Behaviour Research Methods , Instruments and Computers , 29 , 274-279 . Schutz , A.

  • Moderating Focus Groups
    Moderating Focus Groups
    By Richard A. Krueger

    Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills.

  • Using Focus Groups in Research
    Using Focus Groups in Research
    By Lia Litosseliti

    This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at ...

  • Focus Groups: A Practical Guide for Applied Research
    Focus Groups: A Practical Guide for Applied Research
    By Richard A. Krueger

    This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research.

  • This Is Service Design Doing: Applying Service Design Thinking in the Real World
    This Is Service Design Doing: Applying Service Design Thinking in the Real World
    By Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence

    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.