This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.
How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit.
How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit.
`I read this book in a single sitting.
Planning Focus Groups is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups.
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Publisher description
Newcastle : University of Northumbria . Schmidt , W. ( 1997 ) World - wide web survey research : benefits , potential problems and solutions ' , Behaviour Research Methods , Instruments and Computers , 29 , 274-279 . Schutz , A.
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills.