Researching Audiences
- ISBN-10
- 1849662576
- ISBN-13
- 9781849662574
- Category
- Mass media
- Pages
- 422
- Language
- English
- Published
- 2003
Description
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.
Get the book
Other editions
-
- 2003-06-27
- 256 pages
- Paperback
- Bloomsbury USA
-
- 2003-06-27
- 256 pages
- Paperback
- Bloomsbury Academic
Similar books
-
Media Studies
By Henry J. BrownMedia Studies
-
媒体
By 霍利尔英国中学科普读本
-
Twentieth Century Media
By Steve ParkerThis U.S. edition © 2002 by Gareth Stevens , Inc. Additional end matter © 2002 by Gareth Stevens , Inc. Designer : Rob Shone Editor : James Pickering Picture Research : Carrie Haines Gareth Stevens Editor : Dorothy L. Gibbs INDUSTRI NG ...
-
Mass Media Law
By Don R. PemberMass Media Law
-
Perspectives: ethics, issues and controversies in mass media
By ArantWilliams says then - editor Shelby Coffey III , who left the paper two weeks after Willes stepped in as publisher , expressed concern about church - state separation to her early in the process . " Shelby pulled me aside and said ...
-
Media and Democracy
By Nirmala Rao KhandpekarCONTENTS: Media's Mandate in a Democracy; Building Our Media: Community Broadcasting, Social Movements & Media Democratization; Democracy, Development, Peace & Communication: An Overview of their Roles & Interaction; Structural & Social ...
-
Media Ethics - Global Dimensions
By Nirmala Rao KhadpekarIn this book the boundary of our enquiry is print medium, and in that news presentation,
-
Readings in Mass Communication: Concepts and Issues in the Mass Media
By Michael C. Emery, Ted Curtis Smythe... 281 Mary Tyler Moore Show , 134 M * A * S * H , 238 Massachusetts Cable Commission , 258 Massachusetts Consumer ... 458 Laos , 360 Larson , Arthur , 380 Lasky , Victor , 85 , 382 Last American Hero , The , 239 Last Tango in Paris ...
-
Reaching Audiences: A Guide to Media Writing
By Jan Johnson Yopp, Katherine C. McAdamsof Maryland , especially Professor James Plumb , Professor Maureen Beasley , Professor Carl Sessions Stepp , and students Erik Bucy , Andrea Hoffman , and Encarnita Pyle . We also thank Beth Haller at Towson University of the University ...
-
Media Literacy is Elementary: Teaching Youth to Critically Read and Create Media
By Jeff SharePatricia Hill Collins ( 2000 ) asserts , “ an increasingly important dimension of why hegemonic ideologies concerning race , class , gender , sexuality , and nation remain so deeply entrenched lies , in part , in the growing ...