Hispanic Marketing: Connecting with the New Latino Consumer
- ISBN-10
- 1856177947
- ISBN-13
- 9781856177948
- Series
- Hispanic Marketing
- Category
- Business & Economics
- Pages
- 386
- Language
- English
- Published
- 2012
- Publisher
- Butterworth-Heinemann
- Authors
- Felipe Korzenny, Betty Ann Korzenny
Description
"Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes ... This edition reflects and responds to the many changes to the Latino market since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers."--Back cover.
Get the book
Other editions
-
- 2017-06-14
- 480 pages
- Ebook
- Taylor & Francis
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