Hispanic Marketing
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Hispanic Marketing: The Power of the New Latino Consumer
By Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny6 For an interesting presentation on the subject see “Using Consumer Insight in Advertising: From Classic Advertising to Social Network,” by Bonini, Giulio, F. Joseph LePla, and Lynn M. Parker. Integrated Branding: Becoming Brand-Driven ...
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Hispanic Marketing: A Cultural Perspective
By Felipe Korzenny, Betty Ann KorzennyThe book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target.
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Hispanic Marketing
By Felipe Korzenny, Betty Ann KorzennyThis book provides an understanding of the Latino consumer that goes beyond simplistic recipes.
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Hispanic Marketing
By Felipe Korzenny, Betty Ann Korzenny12Martin Cerda and Ilgin Basar, Extreme Response Style (ERS) Among US Hispanics vs. ... 20Louis E.V. Nevaer, The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management.
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Hispanic Marketing
By Felipe Korzenny, Betty Ann KorzennyThe book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target.
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Hispanic Marketing: The Power of the New Latino Consumer
By Felipe Korzenny, Sindy Chapa, Betty Ann KorzennyBrought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture ...
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Hispanic Marketing
By Felipe Korzenny, Betty Ann KorzennyThe book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target.
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Hispanic Marketing: Connecting with the New Latino Consumer
By Felipe Korzenny, Betty Ann KorzennyThis book provides an understanding of the Latino consumer that goes beyond simplistic recipes ... This edition reflects and responds to the many changes to the Latino market since the first edition.