the unique aspects of male and female consumers is to design unique communication strategies . frequently by women ... Dion , Easterling , and Javalgi ( 1997 ) reported that women are believed to be more empathetic towards buyers and ...
Benady is of course commenting on the trend in the 1990s for the purchase of, for example Harley Davidson motorcycles by 50-somethings who's children had left home and who had become 'empty nesters' with the time and money 'to live out ...
Johlke , M. , D. Duhan , R. Howell , and R. Wilkes . 2000. “ An Integrated Model of Sales Managers ' Communication Practices . ” Journal of the Academy of Marketing Science 28 : 263–77 . Johnson , M. , T. Beebe , J. Mortimer , and M.
New to this Edition: - New and improved pedagogical features, including end of Part exercises, activities and role plays - Topic-by-topic coverage of computer-mediated communication, explaining how it is affected by culture and in turn ...
Journal of Personal Selling and Sales Management 15 : 1-15 . Pitt , L. , P. Berthon , y M. Robson . 2000. " Communication Apprehension and Perceptions of Salesperson Performance ” . Journal of Managerial Psychology 15 : 68-86 .
The latest edition of this one-of-a-kind bibliographic guide will help you identify & order any of the more than 800,000 titles available from some 30,000 publishers & distributors in the United Kingdom.
Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams ... Characters: Preston Adams, salesperson for OCC; Jerri Spencer, office manager with purchasing responsibilities for Peoria-based ...
Resources in Education
... Martin T. , 430 Fearon , Harold E. , 40 , 46 , 49 , 58 , 62 , 459 , 462 Ferguson , Wade , 103 , 293 Fields , D. Michael , 559 Field , Tom , 524 Fildes , Robert , 216 Fites , Donald V. , 277 , 283 , 401 Fitzgerald , Kevin R.
This is the first book to draw together the major conceptual, methodological, and research approaches to the problems of communication avoidance and shyness.