Marketing for Nonprofit Organizations: Insights and Innovation
- ISBN-10
- 1935871439
- ISBN-13
- 9781935871439
- Series
- Marketing for Nonprofit Organizations
- Category
- Nonprofit organizations
- Pages
- 245
- Language
- English
- Published
- 2014
- Author
- Stacy Landreth Grau
Description
Successful nonprofit marketing will help organizations capture the attention of donors volunteers legislators and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding social media market research and outcome measurements into the very fabric of an organizationa's mission. Landreth Grau integrates research-based insights and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Features: insight sidebars detail research-based strategies and advice innovation sidebars present practice-based case studies and tips social media marketing for nonprofits; branding tools vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter
Get the book
Other editions
-
- 2021-01-15
- 240 pages
- Paperback
- Oxford University Press, USA
-
- 2021-01-01
- 224 pages
- Ebook
- Oxford University Press
-
- 2021-01-01
- 224 pages
- Ebook
- Oxford University Press
Similar books
-
Financial Management for Not-for-profit Organizations
By Karen Fortin, Jerome S. Osteryoung, Ronald BraswellFinancial Management for Not-for-profit Organizations
-
Strategic Leadership and Management in Nonprofit Organizations: Theory and Practice
By Martha Golensky, Mark HagerBoca Raton, FL: Taylor & Francis. Fox, P. E., & Kongstvedt, P. R. (2013). A history of managed care and health insurance in ... References Abzug, R., & Webb, N. J. (1999). Relationships between nonprofit and for-profit organizations: A ...
-
A Primer on Nonprofit PR: If Charity Begins at Home--
By Kathleen A. NealIf Charity Begins at Home-- Kathleen A. Neal ... Fortunately, the meeting planners had a Plan B, which involved immediately moving the food into the spacious lobby, booting up backup computers stored in another area of the center, ...
-
Goodmoney Collective: A Chronicle of ATR, a Territory Resource Foundation which Became the Social Justice Fund Northwest
By Alan Rabinowitz"This biography is about ATR (officially A Territory Resource Foundation), a ... "progressive charitable foundation" that has changed its name to Social Justice Fund Northwest and now has over 600 members in five states in the northwest ...
-
Grille d'analyse de la pratique en organisation communautaire dans une perspective de développement du pouvoir d'agir (empowerment)
By Lorraine Gaudreau, Collectif québécois d'édition et d'éducation populaires, MarcelLa présente grille d'analyse a comme objectif de permettre aux organisatrices et organisateurs communautaires de poser un regard critique sur leur intervention, en CLSC, à partir de l'approche d'empowerment, que [les auteurs] traduisons, ...
-
Nonprofit Law: Ten Issues in Search of Resolution
By Lester M. Salamon, Susan L. Q. Flaherty, Johns Hopkins Institute for Policy Studies. Center for Civil Society StudiesNonprofit Law: Ten Issues in Search of Resolution
-
Corporate and Practice Manual for Charities and Not-for-profit Corporations
By R. Jane Burke-Robertson, Terrance S. Carter, Theresa L. M. ManCorporate and Practice Manual for Charities and Not-for-profit Corporations
-
Taking the High Road: A Guide to Effective and Legal Employment Practices for Nonprofits
By Jennifer Chandler Hauge, Melanie L. HermanTaking the High Road: A Guide to Effective and Legal Employment Practices for Nonprofits
-
Farm to School of Park County: A Journey from Program to Nonprofit (D)
By Karen L. Cates, Liz Livingston HowardThe final case in a four case series, the Farm to School organization has just issued its first annual report, filled with meaningful accomplishments.
-
Elevate College Access and Success Program (board Meeting Role-play Exercise)
By Melanie Miller, Sophia Shaw, Wayne McPhersonThis case is a role-play exercise intended to give participants an opportunity to experience board meeting dynamics and logistics, determine how to scale a nonprofit for maximum impact, learn about governance best practices, and become ...