Vers la paix en Irlande du Nord: communication politique et publicité télévisuelle (1988-1997)
- ISBN-10
- 2878541936
- ISBN-13
- 9782878541939
- Category
- Advertising, Political
- Pages
- 254
- Language
- French
- Published
- 2000
- Publisher
- Presses Sorbonne Nouvelle
- Author
- Renée Dickason
Description
Un exemple de stratégies de communications mises en oeuvre dans la perspective d'un retour à la paix durable en Irlande. En 1988, une campagne publicitaire, Advertising for peace, financée par les autorités britanniques, a fait son apparition à la télévision.
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