Cómo ganar unas elecciones: comunicación y movilización en las campañas electorales
- ISBN-10
- 8449321735
- ISBN-13
- 9788449321733
- Category
- Advertising, Political
- Pages
- 400
- Language
- Spanish
- Published
- 2008
- Publisher
- Grupo Planeta (GBS)
- Author
- Pere Oriol Costa i Badia
Get the book
Similar books
-
Mass Media and Elections
By Richard JoslynThomas E. Patterson , The Mass Media Election ( New York : Praeger , 1980 ) , Chap . 10 . 46. Ibid . 47. J. Merrill Shanks and Bradley Palmquist , “ Changing Determinants of Candidate Preferences : Design Issues in Studying Electoral ...
-
"Hispanics are Republicans; They Just Don't Know it Yet": Counting and Courting the Latino Voter in the 2008 and 2012...
By Kirsty Callaghan, University of Wyoming. American Studies ProgramThis thesis examines Spanish-language ads and Latino-targeted websites from the Democratic and Republican candidates in the 2008 and 2012 presidential elections, exploring the issues understood to be important to the imagined Latino voter ...
-
Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
By Kerwin C. SwintYet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.
-
The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
By Bruce I. NewmanA compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential ...
-
The SAGE Handbook of Political Advertising
By SAGE PUBLICATIONS, Christina Holtz-Bacha, Lynda Lee KaidThe contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally.
-
Mad Men and Bad Men: What Happened When British Politics Met Advertising
By Sam DelaneyHere, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster.
-
Aus dem Wortschatz der F.D.P.: sprachliche Strategien der Wahlwerbung von 1969 bis 1994
By Kirsten RolligBis heute ist die unmittelbare Einwirkung von Wahlwerbung auf die Wählerentscheidung umstritten und nicht definitiv nachgewiesen.
-
Vers la paix en Irlande du Nord: communication politique et publicité télévisuelle (1988-1997)
By Renée DickasonUn exemple de stratégies de communications mises en oeuvre dans la perspective d'un retour à la paix durable en Irlande.
-
Lights, Camera, Campaign!: Media, Politics, and Political Advertising
By David Andrew SchultzPolitical scientists investigate the impact that political advertisements have on political campaigns and elections.
-
Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History
By Steven A. SeidmanHow effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries.