Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company’s servitization efforts.
Relational approaches in marketing embracing both goods and services (business-to-consumer and ... A book by American service management pioneer Leonard L. Berry, Discovering the Soul of Service (Berry, 1999), offered deep insights into ...
The exemplary economy: A Hunterian reading of the creative industries as educative project. ... Organizing identity: Persons and organizations after theory. London: Sage. ... Contemporary identities of creativity and creative work.
... by Keith Sherringham and Bhuvan Unhelkar • Customer Value Starvation Can Kill by Walter Vieira • Build Better Brains by Martina Muttke • ATOM, Second Edition by Kartik Gada Designing Service Processes to Unlock Value, Third Edition ...
Using gamification to transform the adoption of servitization. Industrial Marketing Management, 63, 82–91. Sparks, J. R., & Pan, Y. (2010). Ethical judgments in business ethics research: Definition, and research agenda.
Focusing on the specific challenges of research design and exploring the opportunities of conducting research in humanitarian logistics and supply chain management, this handbook is a significant contribution to future research.
Technology and the Lifeworld. ... “In Search of Friction: A New Postphenomenological Lens to Analyze Human- Smartphone Interactions.” Techné. Kudina, Olya. ... Technology, Media Literacy, and the Human Subject: A Posthumanist Approach.
This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally.
This Handbook illustrates the diverse and complex nature of industrial hubs and shows how they promote industrialization, economic structural transformation, and technological catch-up.
This volume discusses business disruptions as strategic to gain market competitiveness.
A fresh look at two centuries of humanitarian history through a moral economy approach focusing on appeals, allocation, and accounting.