This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this book offers a step-by-step and comprehensive reference guide to creative problem framing and solving – inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow’s workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving.
How do they fail? In this book, the researchers take a system’s view that begins with a demand for deep, evidence-based understanding of design thinking phenomena.
This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.
Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ...
In Ryan's view, “That was exactly what needed to happen at SAP. We're making shifts in strategy that need to be reflected in people's day-to-day decisions.” The prototype carried a sobering message: The shift from top-down ...
We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking.
Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.
"This book is THE best definition of Design Thinking that I have seen." — Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new ...
Koen van Valderen, project manager at ITsn and team captain of the 'Williams' team, says about this competitive aspect: 'I was skeptical at first. I am not very competitive by nature.' His opinion gradually changed: 'Working in a ...
In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems.