Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation
- ISBN-10
- 3030864898
- ISBN-13
- 9783030864897
- Category
- Business & Economics
- Language
- English
- Publisher
- Springer Nature
- Author
- Angèle M. Beausoleil
Description
This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer's toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this book offers a step-by-step and comprehensive reference guide to creative problem framing and solving -- inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow's workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving. Angèle Beausoleil is Assistant Professor of Business Design and Innovation in the Rotman School of Management at the University of Toronto, Canada. She is a 'pracademic' who teaches design methodologies for business innovation and leads research on organizational innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she applies her extensive industry experience to crafting high impact student-centred learning experiences. At Rotman, Beausoleil is the Academic Director of the Business Design Initiative, an emerging education and research centre focused on design-led innovation leadership. She also teaches human-centred design, innovative leadership and creativity to executives, MBA and Commerce students.
Get the book
Other editions
-
- 2022-03-15
- 221 pages
- Paperback
- Palgrave Macmillan
Similar books
-
This Is Service Design Doing: Applying Service Design Thinking in the Real World
By Marc Stickdorn, Markus Edgar Hormess, Adam LawrenceHow can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.
-
Design Thinking: Understand – Improve – Apply
By Christoph Meinel, Larry Leifer, Hasso PlattnerHow do they fail? In this book, the researchers take a system’s view that begins with a demand for deep, evidence-based understanding of design thinking phenomena.
-
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
By Idris MooteeOrganized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ...
-
Solving Problems with Design Thinking: Ten Stories of What Works
By Andrew King, Kevin Bennett, Jeanne LiedtkaSolving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector ...
-
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
By Tim BrownWe don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking.
-
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
By Idris MooteeOrganized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ...
-
Design Thinking for Training and Development: Creating Learning Journeys That Get Results
By Sharon Boller, Laura FletcherThe Phillips ROI Methodology The Phillips ROI Methodology takes a five-level approach to evaluation, which culminates in turning results into a financial component. Their five-level framework looks like this: • Level 1: Reaction and ...
-
The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions
By Isabell Osann, Lena Mayer, Inga WieleThis book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative.
-
The Design of Business: Why Design Thinking is the Next Competitive Advantage
By Roger L. MartinRoger Martin argues that to innovate and win, companies need 'design thinking'.
-
Design: A Business Case: Thinking, Leading, and Managing by Design
By Brigitte Borja de Mozota, Steinar Valade-AmlandThis book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.