直销法门
- ISBN-10
- 7302118841
- ISBN-13
- 9787302118848
- Category
- Direct marketing
- Pages
- 461
- Language
- Chinese
- Published
- 2006
- Authors
- 斯通, 雅各布斯, Stone
Description
本书以信息技术为背景,全面探讨信息时代如何计划、组织和开展直销活动,强调将新技术、新理念和新媒介与现有的直销战略与框架相整合。
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