媒介COO: 广播·电视·网络运营实务
- ISBN-10
- 7508034732
- ISBN-13
- 9787508034737
- Category
- Cable television
- Pages
- 250
- Language
- Chinese
- Published
- 2004
- Authors
- 弗格森, 克雷恩, Eastman
Description
本书覆盖了媒介管理、媒介营销、媒介促销等多领域、多层次的知识,包括媒介市场营销的机会与目标、广播电视网促销、有线电视网的营销与促销、电视的全球化促销与营销等。
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