Broadcast/cable Programming: Strategies and Practices
- ISBN-10
- 053409354X
- ISBN-13
- 9780534093549
- Category
- Cable television
- Pages
- 583
- Language
- English
- Published
- 1989-01-01
- Authors
- Susan Tyler Eastman, Sydney W. Head, Lewis Klein
Description
Provides a current strategies approach to programming with network/local and commercial/non-commercial perspectives. It focuses on three main activities of programming executives: evaluating audiences, selecting and scheduling programs.
Get the book
Other editions
-
- 1993
- 588 pages
- Paperback
- Wadsworth Publishing Company
Similar books
-
The Interactive Cable TV Handbook
By Rhonda PresserThe Interactive Cable TV Handbook
-
The 1982 Satellite Directory
By Rhonda PresserThe 1982 Satellite Directory
-
Television and Cable Factbook, 1991: Cable Volume
By Inc. Staff, Warren PublishingArt Griffin , v.p. Berle Brents , secy Terry Kidd , treas . Ownership : Subscriber owned . Cable Systems ( 1 ) California : Quincy . Total Basic Subscribers : 1,910 as of January 1 , 1990 ( less than 0.01 % of total cable households ) .
-
媒介COO: 广播·电视·网络运营实务
By 弗格森, 克雷恩, Eastman本书覆盖了媒介管理、媒介营销、媒介促销等多领域、多层次的知识,包括媒介市场营销的机会与目标、广播电视网促销、有线电视网的营销与促销、电视的全球化促销与营销等。
-
Remote Commercial Television Services: First Report to the Minister for Communications, June 1985
By Australian Broadcasting TribunalRemote Commercial Television Services: First Report to the Minister for Communications, June 1985
-
Toward Competition in Cable Television
By William J. Baumol, J. Gregory Sidak, Leland L. JohnsonBoard of Trustees Paul F. Oreffice , Chairman Former Chairman Dow Chemical Co. ... Farm Mutual Automobile Insurance Company Christopher B. Galvin President and Chief Operating Officer Motorola , Inc. Paul G. Stern Forstmann Little & Co.
-
An Incredible Dream: Ralph Roberts and the Story of Comcast
By William NovakAn Incredible Dream: Ralph Roberts and the Story of Comcast
-
Report on R-rated Material on Pay TV
By Margaret Reynolds, Australia. Parliament. Senate. Select Committee on Community Standards Relevant to the Supply of Services Utilising Electronic TechnologiesReport on R-rated Material on Pay TV
-
Report on R-rated Material on Pay TV
By Margaret Reynolds, Australia. Parliament. Senate. Select Committee on Community Standards Relevant to the Supply of Services Utilising Electronic TechnologiesReport on R-rated Material on Pay TV
-
Making it in Cable TV: Career Opportunities in Today's Fastest-growing Media Industry
By Joshua Sapannegotiate more favorable prices and take that added responsibility out of the hands of Mr. Smith and his fellow system operators . They could then create an intelligent daily scheduling of films . What's more , the middlemen packaging ...