A Short Course in International Marketing Blunders
- ISBN-10
- 8073997517
- ISBN-13
- 9788073997519
- Category
- Business failures
- Pages
- 178
- Language
- English
- Published
- 2009
- Publisher
- Librix.eu
- Author
- Michael White
Description
In England, Burger King lost in court when its campaign to compare the qualities of its signature Whopper hamburger with those sold by rival McDonald's backfired. In the late 1990s, the company had launched a series of television ...
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Other editions
-
- 2002
- 182 pages
- Paperback
- World Trade Press
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