E-Commerce, Fundamentals And Applications
- ISBN-10
- 8126514698
- ISBN-13
- 9788126514694
- Pages
- 504
- Language
- English
- Published
- 2007-10-26
- Publisher
- John Wiley & Sons
- Authors
- Raymond Lee, Henry Chan, Tharam Dillon
Description
This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. Placing this technical know-how in business context, the authors walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. It is a running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.· Part I: Technologies (Fundamentals) · Part 2: Applications
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