Services Marketing: Text And Cases
- ISBN-10
- 8177586734
- ISBN-13
- 9788177586732
- Series
- Services Marketing
- Category
- Service industries
- Pages
- 488
- Language
- English
- Published
- 2007-09
- Publisher
- Pearson Education India
- Author
- Verma
Description
The relationship between the marketing and operations or production is often characterised by conflicts and misunderstanding . The voice of the market ... In case of goods , the customer does not participate in the production process .
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