Services Marketing
- ISBN-10
- 9332511551
- ISBN-13
- 9789332511552
- Series
- Services Marketing
- Pages
- 584
- Language
- English
- Publisher
- Pearson Education India
- Author
- Rao
Description
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Get the book
Other editions
Similar books
-
Services Marketing: People, Technology, Strategy
By Christopher Lovelock, Jochen WirtzThe marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
-
EBK: Services Marketing
By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner25 T.L. Keiningham, B. Cooil, L. Akjoy, T.W. Andreassen and J. Weiner, 'The value of different customer satisfaction and ... 48–51; S. Wilson-Pessano, 'Defining professional competence: the critical incident technique 40 years later', ...
-
Handbook of Services Marketing and Management
By Dawn Iacobucci, Teresa SwartzThis is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and...
-
Services Marketing in a Changing Environment
By Valarie A. Zeithaml, Thomas M. Bloch, Gregory D. UpahServices Marketing in a Changing Environment
-
EBOOK: Services Marketing
By Alan Wilson, Valarie Zeithaml, Mary Jo BitnerCreate Cross-Functional Teams Another approach to improving horizontal communications to better serve customers is to involve employees in cross-functional teams to align their jobs with end-customer requirements.
-
Emerging Perspectives on Services Marketing
By Leonard L. Berry, Gregory D. Upah, G. Lynn ShostackEmerging Perspectives on Services Marketing
-
Professional Services Marketing: Strategy and Tactics
By William Winston, Frederick G CraneButremember that marketing isthe science of exchange; both parties must receiveequity in the exchange process. The professional only obtains ... Professional services marketers must set aside bothtime and money for marketing activities.
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee Frederiksen... Kristina Jaramillo, Sonja Jefferson, Linda Jenkins, Catherine Jewell, Aaron Joslow, Dave Kahle, Jason Kane, Ron Karr, Michael J. Katz, Kimberly Kayler, Daniel Kehrer, Eric Keiles, Patrick King, Ashley Kizzire, Karen Klein, Ed Kless, ...
-
Services Marketing: People, Technology, Strategy (Ninth Edition)
By Christopher Lovelock, Jochen Wirtz71 Robert J. Kwortnik Jr. and Gary M. Thompson (2009), “Unifying Service Marketing and Operations with Service Experience Management,” Journal of Service Research, Vol. 11, No. 4, pp. 389–406. 72 Adapted from Kevin and Jackie Freiberg ...