Legends in Marketing: Jagdish N. Sheth
- ISBN-10
- 9351500713
- ISBN-13
- 9789351500711
- Series
- Legends in Marketing
- Pages
- 2376
- Language
- English
- Published
- 2015-01-01
- Publisher
- Sage Publications Pvt. Limited
- Author
- Balaji C. Krishnan
Description
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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Other editions
-
- 2014-03-15
- 3140 pages
- Paperback
- Sage Publications Pvt. Limited
-
- 2014-01-15
- 1968 pages
- Paperback
- Sage Publications Pvt. Limited