Legends in Marketing

  • Legends in Marketing: Kent B. Monroe
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Kent B. Monroe.

  • Legends in Marketing: Naresh K. Malhotra
    By Jagdish N. Sheth

    The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra.

  • Legends in Marketing: Christian Gronroos
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos.

  • Legends in Marketing: Shelby D. Hunt
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt.

  • Legends in Marketing: Yoram 'Jerry' Wind
    Legends in Marketing: Yoram 'Jerry' Wind
    By Jagdish N. Sheth

    The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind.

  • Legends in Marketing: George S. Day
    Legends in Marketing: George S. Day
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This ninth set in the series, consisting of seven volumes, is a tribute to George S. Day.

  • Legends in Marketing: Paul E. Green
    Legends in Marketing: Paul E. Green
    By Jagdish N. Sheth

    Volumes in this set: Volume 1: MDS and Positioning Editor: Wayne DeSarbo Volume 2: Clustering and Segmentation Editor: Jerry Wind and Arun Jain Volume 3: Conjoint Analysis: the Pioneering Years Editor: Seenu Srinivasan Volume 4: Conjoint ...

  • Legends in Marketing
    Legends in Marketing
    By Yoram Wind

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the ¬field. This fi¬rst set in the series, consisting of 9 volumes, is a tribute to Jagdish N. Sheth.

  • Legends in Marketing: Philip Kotler
    Legends in Marketing: Philip Kotler
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler.

  • Legends in Marketing: Jagdish N Sheth
    By Balaji C Krishnan

    The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline.

  • Legends in Marketing: V. Kumar
    By Jagdish N. Sheth

    The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar.

  • Legends in Marketing: Jagdish N. Sheth
    By Balaji C. Krishnan

    Upgrade your Collection with Volume 9: Researched Methods. Add this new book to your collection with its unique perspective on marketing research. This offer is only valid for those who have purchased the eight-volume set.