Advertising Management: Theory & Practice

ISBN-10: 938085689X
ISBN-13: 9789380856896
Series: Advertising Management
Pages: 260
Language: English
Published: 2011-06-01
Publisher: Laxmi Publications
Author: Dr. Mahendra Kumar Padhy

Description

BIBLIOGRAPHY Aaker, David A. and Myers, John G., Advertising Management, Prentice Hall of India Pvt. Ltd., New Delhi, 1996. Alderson, W., Dynamic Marketing ... Bauer, R.A., “Consumer Behaviour as Risk Taking”, Robert S. Hancock (ed.) ...

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Other editions

Advertising Management
- 2021-11-16
- 256 pages
- Paperback
- Larsen and Keller Education
Advertising Management
- 2014-12-18
- 288 pages
- Ebook
- Routledge
Advertising Management
- 2014-12-18
- 288 pages
- Ebook
- Routledge
Advertising Management: With Cd
- 2012-11-22
- 684 pages
- Paperback
- OUP India

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