Audience Analysis

  • Audience Analysis
    Audience Analysis
    By Denis McQuail

    In J. Curran, M. Gurevitch, & J. Woollacott (Eds.), Mass communication and society (pp. 409-426). ... In J. G. Blumler & E. Katz (Eds.), The uses of mass communications (pp. 225-248). ... Media ethics: Cases and moral reasoning.

  • Audience Analysis
    Audience Analysis
    By Denis McQuail

    The " Escape " of the Audience The media are also affected by the seeming loss of control implied in audience ... But there still remains a large and possibly increasing terrain of media use ( especially where home computers are ...

  • Audience Analysis
    Audience Analysis
    By Denis McQuail

    This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media.

  • Audience Analysis
    Audience Analysis
    By Theodore Clevenger

    Audience Analysis

  • Audience Analysis: A Programmed Approach to Receiver Behavior
    Audience Analysis: A Programmed Approach to Receiver Behavior
    By Michael S. Hanna, James W. Gibson

    Audience Analysis: A Programmed Approach to Receiver Behavior