Audience Analysis
- ISBN-10
- 1452263604
- ISBN-13
- 9781452263601
- Series
- Audience Analysis
- Category
- Language Arts & Disciplines
- Pages
- 176
- Language
- English
- Published
- 1997-07-28
- Publisher
- SAGE Publications
- Author
- Denis McQuail
Description
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Get the book
Other editions
-
- 1976
- 217 pages
- Paperback
- Prentice-Hall
Similar books
-
The Speaker's Handbook, Spiral bound Version
By Douglas Stuart, Jo Sprague, David BodaryInstructors who adopt this book may request a number of resources to support their teaching. ... suggested topics for lectures and discussion, and a wealth of class-tested exercises and assignments. ... Instructor Workbooks.
-
An Orientation to Listening and Audience Analysis
By C. William Colburn, Sanford B. WeinbergAn Orientation to Listening and Audience Analysis
-
Researching Audiences
The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the ...
-
The Elements of Audience Analysis
By Janet Martha YougaThe Elements of Audience Analysis
-
Ratings Analysis: Audience Measurement and Analytics
By James Webster, Patricia Phalen, Lawrence LichtyWashington, DC:National Association of Broadcasters. Webster, J.G. (1983b). ... Bryant(Eds.),Mediauseinthe information age:Emergingpatterns ofadoption and consumer use (pp. 3¥19).Hillsdale, NJ: LawrenceErlbaum ...
-
The Audience Experience: A Critical Analysis of Audiences in the Performing Arts
By Jennifer Radbourne, Hilary Glow, Katya JohansonAcknowledgements This chapter would not have been possible without the great work of other researchers, writers, consultants and practitioners, including Ben Cameron, Melissa Chan, Lynne Conner, Betty Farrell, Arlene Goldbard, ...
-
Innovative Methods and Technologies for Electronic Discourse Analysis
By Lim, Hwee LingAudience call-in participation and the mannerin which hostinteracts with audiences was analyzed by employing qualitative discourse analysis (Hutchby, 1996). In digital contexts, MacGregor (2007) proposed to study feedback traffic as an ...
-
Researching Audiences: A Practical Guide to Methods in Media Audience Analysis
By Kirsten Drotner, Catherine Murray, Kim SchrøderNo Marketing Blurb
-
The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index
By Lisa M. GivenBarbara E. Gibson See also Visual Data; Visual Ethnography; Visual Narrative Inquiry Further Readings Bottorff, J. L. (1994). Using videotaped recordings in qualitative research. In J. M. Morse (Ed.), Critical issues in qualitative ...
-
Making Good Preaching Better: A Step-by-step Guide to Scripture-based, People-centered Preaching
By Alvin C. RueterIdentification and Analysis There is a serious theological objection to audience analysis . Isn't adapting your message to fit the audience questioning the power of the Holy Spirit and prostituting the pulpit ?