Campaign Craft
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By Daniel M. Shea, Will Miller, Michael John BurtonPolitical campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections.
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By Daniel M. Shea, Michael John BurtonShea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns,...
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By Daniel M. Shea, Michael John BurtonShea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns,...
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By William J. Miller, Daniel M. Shea, Michael J. BurtonPolitical campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections.
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By Daniel M. Shea, Michael John BurtonShea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to...