The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections.
MaGee operatives knew their voters, and their adversary—MaGee had compiled stacks of information on Republican Jack McCann. Having served 25 years in public life, McCann had amassed a long public record, and MaGee's campaign team used ...
Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795.
This Edition provides an in-depth illustration of campaign craft principles, including the utilization of the latest technologies in netroots organizing and Web 2.0 outreach.
Titles in the Series Campaign Mode : Strategic Vision in Congressional Elections by Michael John Burton and Daniel M. Shea The Civic Web : Online Politics and Democratic Values , edited by David M. Anderson and Michael Cornfield High ...
This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United ...
In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning.
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter.
2 (2003): 305–24; Will Morrisey, The Dilemma of Progressivism: How Roosevelt, Taft, and Wilson Reshaped the American Regime of Self Government (New York: Rowman and Littlefield, 2009). 19. John F. Kennedy ...
on Introduction of the Bipartisan Campaign Finance Reform Act . " Washington , D.C .: Office of Rep . Shays , press release , January 31 . Shea , Daniel M. 1996. Campaign Craft : The Strategies , Tactics , and Art of Political Campaign ...