Cases in Advertising Management

  • Cases in Advertising Management
    Cases in Advertising Management
    By Kelley

    The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual ...

  • Cases in Advertising Management
    Cases in Advertising Management
    By Donald W. Jugenheimer, Larry D. Kelley

    This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

  • Cases in Advertising Management
    Cases in Advertising Management
    By Donald W Jugenheimer, Larry D Kelley

    The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual ...

  • Cases in Advertising Management
    Cases in Advertising Management
    By Harper W. Boyd

    Cases in Advertising Management

  • Cases in Advertising Management
    By Terence R. Nevett

    Cases in Advertising Management

  • Cases in Advertising Management: Case Analysis Manual
    By Terence R. Nevett

    Cases in Advertising Management: Case Analysis Manual