Contemporary Marketing

  • Contemporary Marketing
    By Louis E. Boone, David L. Kurtz, Jonas Falik

    Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and...

  • Contemporary Marketing
    Contemporary Marketing
    By William Huffman

    Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services).

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text: A Chapter Overview that briefly discusses the chapter objectives A complete Chapter Outline A Self Quiz; and A set of ...

  • Contemporary Marketing
    By Kim Snow, David L Kurtz, H. F MacKenzie

    Contemporary Marketing

  • Contemporary Marketing
    Contemporary Marketing
    By David L. Kurtz

    Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Contemporary Marketing, 18th Edition, and access to MindTap Marketing for 1 term (6 months).

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone

    In keeping with the tradition of innovation and excellence that has made Contemporary Marketing a success, this edition is available with MindTap, an online platform that provides a learning path that gets students thinking like marketers.

  • Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and...

  • Contemporary Marketing
    Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    ... contact 1-800-423-0563 or email [email protected] 1. Insert the CD into your CD - ROM drive . 2. Select RUN from the Start menu ... Krispy Kreme Continuing Video Case Xtra ! CD - ROM Packaged free with every new text , this CD - ROM makes ...

  • Contemporary Marketing
    By Louis E. Boone, David L. Kurtz

    Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.

  • Contemporary Marketing
    By Louis E. Boone

    Contemporary Marketing

  • Contemporary Marketing
    By David L. Kurtz

    Contemporary Marketing

  • Contemporary Marketing: 1999
    Contemporary Marketing: 1999
    By Louis E. Boone, David L. Kurtz

    Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary...

  • Contemporary marketing: integrated resource manual

    Contemporary marketing: integrated resource manual