Creating Value
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Creating Value: The Theory and Practice of Marketing Semiotics Research
By Laura R. Oswald, Laura OswaldProponents of trope theory such as Scott (1994a) and McQuarrie and Mick (1996, 2003a) focus on the substitution of one sign for another in figures taken in isolation from the broader media and cultural contexts in which they occur.
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Creating Value: The Theory and Practice of Marketing Semiotics Research
By Laura R. OswaldKozinets, Robert V., John F. Sherry, Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, and Diana Storm (2002). “Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects.” Journal of Retailing 78: 17–29 ...
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Creating Value: The Theory and Practice of Marketing Semiotics Research
By Laura R. Oswald, Laura OswaldParis: Editions du Seuil: 41–63. [The English translation, “Metonymy in Proust,” reprinted in Swann's Way by Marcel Proust (2013). Norton Critical Edition, New York: W. W. Norton: 591–602.] (C. K. Scott Moncrieff, trans.
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Creating Value: Successful Business Strategies
By Shiv Sahai Mathur, Shiv Mathur, Alfred KenyonThis new edition provides constructive guidelines to readers to open their minds to the challenges of creating value.
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Creating Value: Successful Business Strategies
By Shiv Sahai Mathur, Shiv Mathur, Alfred KenyonThis new edition provides constructive guidelines to readers to open their minds to the challenges of creating value.
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Creating Value: Shaping Tomorrow's Business
By Shiv Sahai MathurCreating Value: Shaping Tomorrow's Business