Global Marketing Management

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan

    Global Marketing Management

  • Global Marketing Management
    Global Marketing Management
    By Kristiaan Helsen, Masaaki Kotabe

    The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral.

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing.

  • Global Marketing Management
    Global Marketing Management
    By Kristiaan Helsen, Kotabe

    Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of ...

  • Global Marketing Management
    Global Marketing Management
    By Kristiaan Helsen, Masaaki Kotabe

    The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

  • Global Marketing Management
    By Masaaki Kotabe

    Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan, Mark C. Green

    For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

  • Global Marketing Management: Cases and Readings
    Global Marketing Management: Cases and Readings
    By Robert Dow Buzzell

    "Part 1 deals with the design of strategies for global competition. Parts 2 and 3 deal with global marketing programs and organizing and controlling marketing operations, respectively. Part 4 is...

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan

    For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the...

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan

    For graduate courses in international and global marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the...

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    Emphasising the multilateral (global) nature of marketing, this book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.

  • Global Marketing Management
    Global Marketing Management
    By Warren J. Keegan

    Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global ...

  • Global Marketing Management
    Global Marketing Management
    By Kristiaan Helsen, Masaaki Kotabe

    TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive ...

  • Global Marketing Management
    By Toyne

    Global Marketing Management

  • Global Marketing Management
    By Keegan

    Global Marketing Management

  • Global Marketing Management
    By Brian Toyne, USA), Brian Walters Toyne

    Global Marketing Management

  • Global Marketing Management
    By Lascu

    Global Marketing Management

  • Global Marketing Management
    Global Marketing Management
    By Masaaki, Kristiaan Helsen

    The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather...

  • Global Marketing Management: Cases Readings
    By Robert Dow Buzzell

    Global Marketing Management: Cases Readings