Marketing Research

  • Marketing Research: Text and Cases
    Marketing Research: Text and Cases
    By Bruce Wrenn, David L. Loudon, Robert E. Stevens

    Marketing Research : Text and Cases , Second Edition , the completely updated edition of the classic Haworth textbook ... The practice cases ( including an SPSS 11.0 data disk ) offer engaging real - world problems that test the ...

  • Marketing Research: Delivering Customer Insight
    Marketing Research: Delivering Customer Insight
    By Alan Wilson

    Journal of Business Research, 69(2), pp. 897–904. Jarvis, T. (2004) The future of fusion. Admap, 454, October, pp. 123–124. Tapp, A., Whitten, I. and Housden, M. (2013) Principles of Direct, Database and Digital Marketing.

  • Marketing Research: Tools and Techniques
    Marketing Research: Tools and Techniques
    By Nigel Bradley

    Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and ...

  • Marketing Research: Text and Cases
    By Harper W. Boyd, Ralph L. Westfall, Stanley F. Stasch

    Marketing Research: Text and Cases

  • Marketing Research
    Marketing Research
    By Carl McDaniel, Jr., Roger Gates

    Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems.

  • Marketing Research
    Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective...

  • Marketing Research: A User's Perspective

    Marketing Research: A User's Perspective

  • Marketing Research: Online Research Applications
    Marketing Research: Online Research Applications
    By Alvin C. Burns, Ronald F. Bush

    Now ranked the #1 selling Marketing Research book at the undergraduate level.

  • Marketing Research
    By Carl D. McDaniel, Roger H. Gates

    Accompanying CD-ROM contains ... "SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.

  • Marketing Research
    Marketing Research
    By Alvin C. Burns, Ronald F. Bush

    Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to...

  • Marketing Research: Introduction to Marketing Research for Business Students
    Marketing Research: Introduction to Marketing Research for Business Students
    By Mario Chinas

    This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner.

  • Marketing Research: State-of-the-art Perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society
    Marketing Research: State-of-the-art Perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society
    By Chuck Chakrapani, American Marketing Association, Professional Marketing Research Society

    This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the...

  • Marketing Research
    Marketing Research
    By David Ortinau, Robert Bush, Joseph

    This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters.

  • Marketing Research: Methodological Foundations, 12th Edition
    Marketing Research: Methodological Foundations, 12th Edition
    By Dawn Iacobucci

    Churchill was primary author in editions 1 through 10.

  • Marketing Research
    Marketing Research
    By Alvin C. Burns, Ronald F. Bush

    Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.

  • Marketing Research: The Impact of the Internet
    Marketing Research: The Impact of the Internet
    By Carl McDaniel, Jr., Roger Gates

    Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive ...

  • Marketing Research: Contemporary Approach
    By P. Narayana Reddy, G. V. R. K. Acharyulu

    Marketing Research: Contemporary Approach

  • Marketing Research
    By A. Parasuraman

    To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to examples and tutorials from the chapters on data analysis.

  • Marketing Research: Essentials
    Marketing Research: Essentials
    By Carl McDaniel, Jr., Roger Gates

    A Supplement Package to Keep Your Planning Simple Instructor Manual with Test Bank , Video Guide , and Power Notes We have created a comprehensive teaching resource to accompany the third edition . The Instructor Resource Manual has ...

  • Marketing Research
    Marketing Research
    By Carl D. McDaniel, Roger H. Gates

    "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience.