Principles of Marketing

  • Principles of marketing
    Principles of marketing
    By John L. Stanton, CRISTINA CALVO PORRAL

    This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.

  • Principles of Marketing
    Principles of Marketing
    By Jay Diamond

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Jaden Thompson

    It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers.

  • Principles of Marketing: AND Economics for business
    Principles of Marketing: AND Economics for business
    By Gary Armstrong, Philip Kotler, John A. Saunders

    Economics for Business 4/E The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree.

  • Principles of Marketing: An Asian Perspective, 4th Edition
    By Gary Armstrong, Chin Tiong Tan, Philipz Kotler

    本书强调营销是管理可盈利的顾客关系的一门极具创造性的科学与艺术, 营销人员必须高度重视顾客关系.针对这一主题, 全书展开了详细的讨论.同时, 本书还强调, ...

  • Principles of Marketing

    Principles of Marketing eBook.

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Gary M. Armstrong, Philip Kotler

    Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers....

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    This book offers the most current applied, resourceful and exciting text for the introductory marketing course.

  • Principles of Marketing
    Principles of Marketing
    By Jay Diamond, Gerald Pintel

    Much of the material included in the text reflects the actual practices of the leading marketers in the United States.

  • Principles of Marketing
    Principles of Marketing
    By Sarah Daniel, Sarah Daniel Felmet, Chip Izard

    Principles of Marketing

  • Principles of Marketing: Activebook Version 1.0
    Principles of Marketing: Activebook Version 1.0
    By Gary Armstrong, Philip Kotler

    Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing. DON'T JUST READ. LEARN! What is an activebook?

  • Principles of marketing
    Principles of marketing
    By Gary Armstrong, Philip Kotler, Philip T. Kotler

    Present five major themes using a clear and compelling customer-value approach The text's innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in ...

  • Principles Of Marketing: A South Asian Perspective, 13/E
    By Philip Kotler

    Principles Of Marketing: A South Asian Perspective, 13/E

  • Principles of Marketing
    By Richard H. Buskirk

    Principles of Marketing

  • Principles of Marketing: Instructor's manual

    Principles of Marketing: Instructor's manual

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value ...

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs.

  • Principles of Marketing: Instructor's Manual
    By South-western Publishing Company, Roman F. Warmke, Glenn Dean Palmer

    Principles of Marketing: Instructor's Manual

  • Principles of Marketing: Instructor's Manual
    By Philip Kotler, Patrick E. Murphy, Richard M. Clewett

    Principles of Marketing: Instructor's Manual