Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0 CD included.
Basic Marketing Management 2E with Spss Software C D Rom 10. 0 Set
This book bridges the gap by offering a introduction to marketing research techniques, whilst simultaneously explaining how to use SPSS to apply them. About the authors Wim Janssens is a researcher at the University of Antwerp, Belgium.
Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
The Software Encyclopedia
In her bestselling guide, Julie Pallant takes you through the entire research process, helping you choose the right data analysis technique for your project. This edition has been updated to include up to SPSS version 26.
These ten minutes let the audience know who your main character is and what the theme of the story is [ 10 ] . ... The reason for the inability to produce shocking effects like live - action movies is the lack of authenticity of ...
This book will help practitioners use the proper strategy for effective adoption of Circular practices to use in their organization.
Thanks are also due to imedia inc., Easton Town Center and Michael Morrison for permission to use the photos in Figure 12.8. List of Contributors Dr Charles Dennis is a Chartered Marketer xv Acknowledgements.
The updated Second Edition of Alan C. Elliott and Wayne A. Woodward’s "cut to the chase" IBM SPSS guide quickly explains the when, where, and how of statistical data analysis as it is used for real-world decision making in a wide variety ...