Basic Marketing Research: A Decision-making Approach
- ISBN-10
- 0131525425
- ISBN-13
- 9780131525429
- Series
- Basic Marketing Research
- Category
- Marketing
- Pages
- 631
- Language
- English
- Published
- 2006
- Publisher
- Prentice Hall
- Authors
- Mark Peterson, Naresh K. Malhotra
Description
For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
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Other editions
-
- 2005
- 506 pages
- Paperback
- Prentice Hall
-
- 2023-03-10
- - pages
- Paperback
- Cengage Learning
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