Managing Services: Using Technology to Create Value

ISBN-10: 0071194770
ISBN-13: 9780071194778
Pages: 443
Language: English
Published: 2003
Publisher: McGraw-Hill/Irwin
Authors: Mark M. Davis, Janelle N. Heineke

Description

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.